Emesent pivots global expansion strategy to center on nurturing quality partner relationships
Autonomous 3D LiDAR capture, processing and visualization company, Emesent, is realigning its global expansion plans with a focus on building and enabling quality distributor partnerships.
The Australian company has recently undertaken a review of its global operational model, and is shifting investment into areas that will turbo-charge its growing base of regional resellers to benefit from improved business outcomes while delivering more tangible value to their clients.
“We have a world class product, offering cutting-edge insights, and we are looking at how our partner relationships and the client experience can also match that promise,” said President and Chief Operating Officer, Charles Miller.
The company is taking a renewed ‘global mindset’ to the way it invests in people and process. The recent hiring of a North America-based Vice President of Global Sales and Europe-based Global Director of Technical Services reflects Emesent’s realigned regional priorities.
Emesent is undertaking an expansion in its global technical support network, and tweaking its partner programs to better facilitate education and marketing activities.
Meanwhile, a number of internal initiatives are driving improvements in product quality and support. The company recently celebrated the first anniversary of its purpose-built production and testing facility, which has allowed the company to scale up the unit volume of its flagship SLAM-based scanning solution Emesent Hovermap. Both this site and Emesent’s head office have been certified to ISO 9001-2015 for operating a quality management system in the design, development and production of Hovermap.
Investment in a Learning Management System – called Emesent Academy – has expanded training support to over 600 users across 20 countries.
“With the rapid growth of the business, I sometimes forget that Emesent itself is not yet 5 years old,” said CEO and co-founder Stefan Hrabar. “But what the last few years has proven is that we need to continually adapt to the needs of our clients and partners as their requirements grow and become more sophisticated.”
In October, Emesent will hold its first Partner Symposium in Germany, leading in to attendance at the InterGeo geoinformation technology event in Berlin. Similar initiatives are being established across the Americas and Asia-Pacific, territories that Emesent has identified as being key priorities this year.
In Australia, Emesent’s home base, the company is also building new partnerships across key industry sectors like mining.
“Regardless of the country, we approach each challenge as an opportunity to grow the business and satisfy our clients as best we can,” Hrabar said. “And we value our partners in being able deliver on that promise on our behalf. That’s why we place a lot of importance on working closely with partners, wherever they happen to be.”
Emesent’s regional partners can be found on the website.
If you would like to become an Emesent partner visit the website via thislink.